Filtering and Targeting
A media database’s filtering and targeting features helps you to send press releases to the right set of folks. You don’t have to worry about creating and sending press releases and product-related news to people who have no interest in your product. You boost your chances of seeing more media coverage for your material.
Develop and Manage A Press List
Learn what media and its members you’ll need to ensure your target audience gets the information they want. Use the search criteria to narrow down the list – distribution, task, publication type, interest, etc. The list management tool allows you to create press list that you can be used over and over.
Send Private and Channel-Geared Press Releases
When sending a press release, use the personalization feature to create a more personalized feel to your press releases to channels and journalists that you care about them. Establish yourself as a newsworthy brand and garner even more press attention by using the personalized press release tool.
Real-Time Data Reports
Real-time data reports allow you to analyze the important information you need about your press room – delivery time, the amount of recipients and forwards, how many people opened and clicked the email. This will help you to plan the next transmission of press releases, so they’re even more effective.